Young gifted and black

I created a complete logo package for a student organization at Grand Valley State University. The project involved developing a versatile logo that could be used across a range of applications, including print materials, digital platforms, and merchandise. The final package included multiple logo variations, such as full-color, black-and-white, and simplified formats, as well as files optimized for both print and web use. This ensured the club had a consistent and professional visual identity for all of their promotional needs.

Process

I began by creating a mood board to capture the club’s style and desired image, which set the visual direction. From there, I developed several logo iterations, refining the designs until we arrived at one that best represented the club’s identity.

Finals

This is the final logo design. The delivered package included black-and-white and two color variations, along with all necessary file formats optimized for both print and digital use, ensuring the club had a complete and versatile branding toolkit

YGB logo in different colors
YGB logo in different colors
YGB logo in different colors

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Contact

ckmallard@gmail.com

Freelance

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