All Tails
Process
App w/Print Campaign
- Reactivity in a dog is defined by when they have an excessive reaction to a common stimulus, such as a person, animal, or sound. Reactivity can look different for every dog and can happen at any point in their life, and not everyone knows how to handle this.
- All Tails was made specifically for people who have reactive dogs, but anyone with a dog can use it. This brand aims to educate those who have no idea where to start or maybe need some new resources for games to play or places to walk. There are so many resources out there that it can be hard to find the specialized information for you. All Tails want to give you the most help for either low or no cost.
- The app provides a central hub for dog owners to access resources and tools that support training, offer fun games to play at home, and help keep their dogs engaged. It includes options for activities to wear dogs out, supplements to enhance their well-being, and suggestions for dog-friendly adventure spots. The Print Campaign would be put in dog parks to educate those who may not know common signs that their dog may be stressed or scared or maybe even getting a little aggressive.
Finding a logo for this projects was the hardest part. I knew the why and how I wanted the brand to feel but I couldn't decide what I wanted the “face” of the brand to look like.
Finals
App Design
Print Campaign
Exhibition
Process Book
Full Gallery
Roaring Decades
YGB